Content and code have long been understood as the ground necessary for venture scalable businesses. Now with Runway2 and GPT-4 we see just the beginning of a new era, where code creates content.

The limitations of execution for ideas is being broken, no longer is there a costly human recruitment, training, and management bottleneck. Instead pure compute has the ability to create YouTube channels, twitter accounts, blog posts, forums posts, Tiktok videos.

Now I’m not saying this method will take over all the content on the internet right? People will still want to watch humans right? We will never be able to make videos with humans that look real right?

This is obviously an attempt at humor. Too many times have we tried that path to continue to think it’s true. Instead let’s accept fate, and invest based on our pulse of the future to come. Because the organization that perfects this will gain massive sticking power in a whole new way. The recursive value will be to literally become the media, in all facets.

The largest attention sorcerers like Mr. Beast have massive sticking power in their categories, there’s no reason the age of AI content will be any different, except now the limitations of a single person will be broken as the main media conglomerate may run hundreds of thousands of accounts. This is an opportunity to truly shape the entire worlds future, and if we let the power of myth get into the wrong hands we will very likely create a world of addicted zombies, we are on the front lines of creative weights capable of actually vibing, and growth hacking this revolution into existence.

Let’s play a game of global cupid and maximize love for all.