UX (user experience) is always put into the category of UI (user interface) yet UX is one of the most important things to fully understand, and relates to bettering ALL aspects of ones life.

UX stands for User Experience and every single action changes the user experience for yourself, and others. To be extreme, every action is UX.

Experience being the thing we all get in every single moment… it can be obvious that having more depth in understanding what makes certain “Experiences” better than others, for others, is hyper important.

I mean choosing what clothes to wear in the morning is literally just UX design for your SELF (meat suit).

-Maximally decrease the amount of time/effort it takes someone to “get it” -Maximally decrease the amount of time/effort it takes for someone to take action -Maximally increase the desire for the person to take the action

https://www.loom.com/share/ef205f1d8c96479fb7979ef2749dfb78?sid=77d8d8c2-4219-4061-8787-6596bbfc507c

Its why I added a relevant logo and cover photo on this page. Its why the VR company in the cover photo added lights to the product that the person can’t even see (so the external photos would be a good UX)

The most important understanding of good UX, is actually just that good UX is FUNDAMENTALLY INSANELY IMPORTANT.

For some reason there is a natural tendency for engineers specifically to produce products that work, but give little thought to UX. The seperation between a hackathon project, and a business that works is often UX.

Not understanding that it can MAKE or BREAK a product, is the largest failure mode,

Good UX provides trust, seduction, entertainment, gamification…

Things we do for fun, that require no effort when our attention is in line with the actions. Its fun… its a game.

Its like falling in love with someone, if they are better than most people you’ve seen in beauty and personality, its quite easy to fall in love.

Yet if they are just “Good” it does not stand out.

For example: a visit to a website starts at a certain intensity — a measure of how engaged someone is — a product of the reader’s mood, their affinity towards the property, and a host of other factors. Over time good content will increase intensity, and bad content will reduce it. User experience also has a big impact on intensity; easy to consume content — be it editorial or advertising — will have a positive impact.

Attention Graph:

A good product is just a good experience, in fact this is becoming more TRUE over time as execution gets easier and easier, caring deeply about crafting a good user experience is even more valuable.

Don’t believe me?

Jasper Ai took ChatGPT’s API’s, created an awesome brand, and the right easy prompt buttons to click and become a BILLION DOLLAR COMPANY.

With so much disruption happening across the board, good user experience (and speed to market) is everything.

Being good at UX is a natural skill some have, some people have good “Dress Taste” but typically its just the people who are self-concious. Which tells the story of how to be good at UX, CARE ALOT.

Do the experience yourself; Putting your brain into a state of removing your prior knowledge. TRY to put yourself in the shoes of a fresh user and see what their thoughts would be like. Would they know whats happening?

You can obviously then test with friends and when they give feedback, ASK about why they gave that specific feedback. The thought process that brought them there will be planted in your brain and you will upgrade your LEVEL of understanding human emotion, psychology, and see the pitfalls of your own capability to remove your “self” from the equation when evaluating things.

(Customer Retention Management)

Think of those products that when you used them you instantly went awww, this is nice, this is going to work, I trust this company. Funnily enough, our brains pattern recognition can be HACKED by good UX to then maximally TRUST the end creator.

Good UX shows care, care is trustworthy. If someone did a good job of making the experience good, they probably did a good job making the product works well.

Which is why things like: Sign in With Google, Sign in with Facebook, Sign in with Twitter/X right at the start are KEY.

It instantly shows you are there trying to make it easy and saving time for consumers.

https://www.youtube.com/watch?v=9uOMectkCCs

https://www.youtube.com/watch?v=M2khW5YZdH8

https://www.youtube.com/watch?v=eQGjV6_8t7I

https://www.youtube.com/watch?v=UViXsTJZ9GI

In summary, CARE deeply about each step of every potential function that a user will take in getting to know your brand. Stay cohesive in the branding elements for recognizability, STAND OUT and stay engaging and fun. And do sanity checks with friends (who have good taste) to upgrade your own collective sanity and you’ll be good to GO.

Check out these stats from using gifs in email campaigns as a real world example.